Tim Morse, President, Penguin Search Engine Services, Inc.

Tim Morse is the president of Penguin Search Engine Services, Inc. (Penguin SES). Penguin SES focuses on the strategic acquisition of domain names for resale or development. Specializing in online public relations and traffic building, the firm also conducts analyses of individual domain names regarding their use and effectiveness, and explores opportunities to spark discussion.

Domain Name Awareness Day

The purpose of Domain Name Awareness Day , according to Morse, is to kick off a season of heightened attention to the secondary domain name market, a market where individuals and companies buy and sell domain names that have already been registered. In many cases, people who want a particular domain name, for example touchscreendigitalcameras.com, end up registering an alternate version of the name, or a different name altogether instead of working to locate the owner and negotiate a suitable purchase. There are various reasons for this, and Domain Name Awareness Day has been created to help end users—those who are not very familiar with the secondary domain name market.

According to several experts in the field of domain name investors and those who follow or provide services to that industry, there was a significant disconnect between these sellers of domain names and their prospective clients. And while the experts don't agree on all things related to end users or the secondary name market, they do agree that the level of awareness needs to be raised, both for potential buyers and sellers.

Domain Name Awareness Day was inspired by a notable PR and publicity expert, Joan Stewart. The day was created to help call upon the combined wisdom of domain name investors, and those who follow or provide services to that industry, in order to help educate others outside the industry about the benefit and value of owning a domain that is in the "secondary domain name market."

The concept of creating a special day, week or month is a strategy that Joan employs in assisting her clients to obtain favorable media coverage. While not a client of Joan's, Morse has been thinking about the idea for a few years since he first read more about this tactic in one of her reports.